About Best Bars

New Zealand’s Leading Manufacturer of OE-Approved Towbars and Automotive Accessories

Who We Are

Established in 1982, Best Bars is a trusted name in the design, manufacture, and distribution of vehicle accessories for the automotive industry. Operating from a 5,500 m² facility in Auckland, we support vehicle manufacturers, distributors, and fleet operators with OEM-approved solutions tailored to New Zealand conditions and compliance requirements.

Our reputation is built on engineering excellence, a commitment to quality, and our ability to meet stringent international standards. Today, we remain a preferred supplier for all major Motor Companies operating in New Zealand and beyond.

Our Story

Founded in a small garage in Auckland, Best Bars began as a towbar installation business and has grown into a vertically integrated manufacturer with global reach. Now part of the Amotiv group of companies (formerly GUD Holdings), we bring over 40 years of experience and innovation to every product we develop.

Why Choose Best Bars

  • Trusted supplier to OEMs, distributors, and fleet providers
  • In-house engineering, testing, and manufacturing
  • Certified to IATF16949 international quality standards
  • Proven capability in high- and low-volume production
  • Backed by over 40 years of industry experience
  • Part of Amotiv, a diversified global automotive group

AutoPacific and Amotiv

Best Bars is proud to be part of the AutoPacific Group, a key division of Amotiv. Learn more about our global network of Automotive brands, and our leading brands throughout New Zealand and Australia.

Learn More

  • 1982

    Founded by Michael Parker as a local towbar fitting service in Auckland

  • 1997

    Commenced export operations to Australia, the Pacific Islands, and South Africa

    1997

  • 2000

    Supplied towbars and bullbars for peace keeping duties in East Timor

  • 2002

    Winner at the Westpac Manukau Business Excellence Awards

    2002

  • 2013

    Moved into a purpose-built manufacturing facility in Wiri, Auckland

  • 2017

    Acquired by Horizon Global and integrated into the AutoPacific Group

    2017

  • 2022

    AutoPacific Group acquired by GUD Holdings, further strengthening its automotive capability

  • 2024

    GUD Holdings rebranded to Amotiv, reflecting a renewed focus on innovation and mobility

    2024

  • Today

    A leading OE partner, Best Bars serves customers across New Zealand

Global Amotiv Brands

Best Bars. By Far.

Best Bars are New Zealand’s market leader in the design, engineering, manufacture and distribution of towing solutions and automotive accessories.

Functional & Proven Design

The key to Best Bars’ success to date has been aesthetically pleasing, functional and innovative design, reinvestment in technology and process improvement, and also our continued dedication to customer service.

Got questions about our products? Head over to our FAQs.

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Best Bars – A division of AutoPacific NZ Limited